Buyers shop for equipment across search, maps, AI answers, marketplaces and ag media. Iron Edge shows you where your dealership appears across your real territory, names the gaps worth acting on, and builds focused campaigns you can measure.
Most dealerships can tell you unit counts, floorplan and last month's sales. Fewer can answer three questions that decide whether a machine sits or moves:
Iron Edge answers those three questions, then acts on the answers.
Most tools draw a 150-km radius around your address and call it your market. That's not how equipment territories work, and every dealer principal knows it.
Your Dealer Buyer Footprint measures your visibility across the towns and agricultural markets that actually matter — taking into account local ag activity, buyer potential, and your legitimate dealer and OEM territory. Half that circle might be someone else's ground. Some of the ground that counts sits well outside it.
The result is a map of where you show up strong, where you don't, and which of those gaps is worth doing something about.
When the scan names an opportunity worth acting on, we build a campaign around it. Not a rebrand, not a website project, not a content calendar nobody reads.
A campaign has a target and a number at the end of it. If it isn't producing buyer activity, we say so and we change it.
Iron Edge is not a replacement for Dealer Spike, AgDealer, your OEM program or the advertising you already run. We don't want your website rebuilt and we're not asking you to cancel anything.
Buyers come through a lot of doors: your own site, Google and Maps, AI answers like ChatGPT and Google's AI Overviews, equipment marketplaces, social, email, and the ag publications your customers still read. AI answers are the newest door and the one most dealerships have never looked at — when a buyer asks an AI who sells a machine in your area, a name comes back. We check whether it's yours.
Measurement gets oversold in this business, so here's the honest version.
Campaigns and assets we build and control — traffic, engagement, and inquiries that come through them. Where you appear in search, maps and AI answers across your footprint, tracked over time.
Your existing website analytics, your Google Business Profile insights, and any call tracking you have. If you can grant access, we fold it in. If a platform won't give it up, we tell you that up front instead of dressing up a guess.
The buyer who saw you, thought about it, and walked into your competitor. Anyone who tells you they can count that is selling you something.
The fastest way to kill a dealership marketing program is to hand the owner or the sales manager another task list. So we don't.
If we're asking you for more than that, we've built it wrong.
Get a Dealer Buyer Scan for your dealership. We'll show you what we find.